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The top 10 highest-paid YouTube stars of 2021, according to Forbes estimates: 1. The Best Show 2,444 patrons Tom Scharpling was ahead of the pack when he turned his long-running, weekly comedy show into a podcast in 2014. Podcast hosts Patrick Hinds and Gillian Pensavalle's Patreon has over 44,000 paying members. Their fascination with the truth makes for some truly captivating episodes that have earned them the #2 spots on the 2019 Time 10 Best Podcasts list. Rogan now has the number one podcast in the world and claims up to 190 million downloads per month, according to Apple. To make it worth your while, you need to develop a strategy for your Podcast content on Patreon. What they offer patrons: Patrons paying $2, $5, $10, and $25 get access to monthly bonus episodes where Sarah and Mike dive into responsible storytelling, current events, listener questions, and more. Understanding the Electoral College has never been this entertaining. Their ability to poke fun at the political issues of the day has continued to make Chapo Trap House one of the highest earning podcasts available. For $20, patrons get an extra episode once a month full of personal juicy stories. Since 2016, fans around the world have been hanging on their every encounter as these five friends play through the D&D spin-off, Pathfinder. if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[320,50],'improvepodcast_com-netboard-2','ezslot_22',119,'0','0'])};__ez_fad_position('div-gpt-ad-improvepodcast_com-netboard-2-0'); StarTalk podcast answers questions from listeners. Brands with strong omnichannel customer engagement strategies retain a staggering 89% of their existing customers. You can do that by talking to your audience, learning what they love and want to hear more of and what their desires are and then over deliver that to them. It took over 2 years for Chapo Trap House to reach $100,000 earnings level. NFTs Best Explained Suppose your goal is to have $3,000/mo income to make podcasting your full time job. This tells you how many episodes the average subscriber listens to (on Castbox). Podcast creators will only be able to choose from one of three monthly price points to set for their subscription products: $2.99, $4.99, or $7.99. But rather than picking a figure at random, weve found the best available approximation is Patreon. Here are just a few examples of top earners who are killing it and making over $200,000 a year on Patreon. If you noticed the column "Plays per sub", this is the number of plays on Castbox divided by number of subscribers. The shows fantasy-fuelled and collaborative storytelling has proved popular with listeners, making this one of the highest earning podcasts out there. Together, they deliver details that make you reconsider all the stories and people you learned about growing up. Comic book writer and Patreon creator Alex Woolfson knows from experience that great benefits will not only help get you more patrons, but can also increase the amount of fans "you'll have evangelizing your Patreon page out in the world.". But when its safe to do so, Cody and Noel will be taking their award-winning show out of the studio and hitting the road. You want to keep the ones you have so they listen to a lot of shows. Become a patron. How the world's highest-earning podcasts offer subscriptions Supercast is the podcast subscription platform for thousands of podcasters, networks & publishers. It was reported in 2019 that the . And just look at that column, the results are unreal! Thanks for the info. Hosted by Patrick Hinds and Gillian Pensavalle True Crime Obsessed is Best Podcast to listen to in 2020. Patrons of the $20 tier get a shout-out in the end credits of one of their videos. In 2017, Gimlet was on track to earn $15 million in revenue. This podcast is laugh-out-loud funny, so unless youre comfortable hee-hawing in front of strangers, be careful listening to it in public youve been warned. Get instant stats for all the creators you support. And, if their $5 patrons have a question for the gang, all they have to do is post it on their Patreon feed and it will be answered in an up-and-coming Easy Allies show. What they offer patrons: For just a buck a month, patrons get James and Jimmies eternal friendship. Patreon allows you to set goals too. 2020 has been hard on everyone, but its been especially tough on creators. I would strongly recommend mentioning your Patreon page and the associated benefits at the end of every Podcast episode. Bringing their wit and charm to the true-crime format, Hannah and Suruthi offer a deep and refreshing perspective to the cases they cover. The hairdresser and autopsy technician make an unlikely yet addictive duo in the world of true crime. Additionally, Matt says that his income from Patreon has helped him keep his Youtube channel free from ads! With a name you wont forget in a hurry, The Cum Boys is a comedy podcast hosted by a bunch of New Yorkers - Nick Mullen, Adam Friedland, and Stavros Halkias. Patrons of Easy Allies have 11 membership tiers to choose from. Top 10 Creators on Patreon to Check Out: 1. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. If youre having trouble yelling out the correct answer first, CGP Greys videos are for you. The one Nanoscopic patron ($1,000) gets a framed photo of their face on the set. Flagrant 2 9. Give them a short explanation about the platform and tell them why they should subscribe to you there. Top Accounts on Patreon According to Graphtreon in 2019, these are the top five accounts on Patreon that make the most money for the year: 1. Tragic deaths, mysterious murders, and spooky tales are all fair game for the Morbid Podcast. If you have a big personality, a subject you are passionate about, and you are willing to put in the time and effort, you could end up with a very profitable YouTube channel that brings in an impressive additional . Since 2016, Chapo Trap House has been covering American politics like youve never seen it (or better yet, heard it) before. Just 662 creators on Patreon get support from more than 2,000 patrons (0.34% of all creators on the platform). True Crime Obsessed Recapping True Crime Documentaries with Humor, Sass, and a well timed Garbage Bell! 23 Ideas for Bonus Content to Offer Your Podcast Subscribers. If youve been thinking about ways to take your own podcast to the next level, look to these folks for inspiration. It now offers communication and marketing tools and charges a % of your earnings. Some readers might think NFTs are a scam, A lot of people feel late to the game or feel like maybe their idea has been There are also chances that people who end up liking your $5 subscription might upgrade to your $12 one. The first is price-setting. As the tiers go up from $5-$50, the team tacks on additional bonus content, executive producer credits, and special shoutouts (with a good chance Jimmie will mess up pronouncing everyones name). Collectively, podcasters bring in the second largest amount of revenue on Patreon, estimated at $3.52 million a month. Its fiercely funny and brutally honest, earning it enough patrons to land among the top Patreon podcasts. It will stress you out and might hurt you financially. Your audience can always resign from their subscriptions, and all your precious effort could be wasted. My goal is helping people to develop their podcasts into effective marketing and sales tools. Its the perfect way for people to feel like theyre part of the conversation, even though theyre probably listening alone in the car on their way to work. Joe Rogan (30 million US Dollars) 2. Comedians, former Vine stars, and rap duo Cody Ko and Noel Miller host the TMG podcast on YouTube with bonus podcast episodes exclusively on Patreon. Without being disrespectful to the victims, the podcast hosts review crime documentaries and inject little bits of humor throughout. Whether theyre live-streaming a video game playthrough, or taking a comical glance at the state of American politics, this show is packed with variety. Highlights include access to Patreon exclusive content, like their podcast, Spoiler Mode, which starts at just $1. Things that inspire us, teach us, challenge us, things that make us laugh. And yes, it is his marketing pitch, but it can work if you apply our approach. Others, will check it out but not convert to subscribers. Thank you for the article, you are an inspiration to us all. Use their suggestions for your next Podcast episode. Here's your recipe for making a full time living as a podcaster. For your core offer free show you should work to grow it organically, and drive a lot of traffic that you will be able later to convert into patrons. Monetization with Patreon and having dedicated Podcast Patreon Strategy will allow you to build financial independence very successfully, but all the efforts need to be planned.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'improvepodcast_com-medrectangle-3','ezslot_3',101,'0','0'])};__ez_fad_position('div-gpt-ad-improvepodcast_com-medrectangle-3-0'); While advertising is the most popular way of monetizing online content, you need a significant number of subscribers and downloads before an excellent advertiser can consider you for advertising, or before you will get a reasonable CPM rate. More Charts: By Earnings, By Growth 1 Year 6 Months 3 Months 1 Month 48,339 Patrons 1 Patreon Rank Matt and Shane's Secret Podcast Creating Hot Casts +7,847 +2 3 month change: 43,361 Patrons 2 Patreon Rank True Crime Obsessed Monetise your shows using Patreon and PayPal links to turn your passion into a profitable business. The show only continues to grow in popularity and, most recently, they caught everyones attention (Taylor Swift included) with a brilliant April Fools prank that turned one of her songs into a pretty convincing true crime case. #14 Mike Erre: $1,730+ per month A podcast on interpreting Jesus in the modern day Weirdos (otherwise known as patrons) are the driving force behind this project. 2. There, you can select between two options. The Tim Dillon Show (hosted by American comedian and tour guide, Tim Dillon), breaks down the latest mishaps and apocalyptic visions hes had with friends and well wishers. Even if they started as nobodies by the time they put out 100 episodes, their podcasting skills are probably decent. Patreon hosts more than 200,000 creators. For perspective, that's over 19,000 more patreons than anyone else. Our top 10 podcasters earn $12+ million a year directly from their listeners. But how does a podcast launch a successful NFT project? Simpson trial, to taking a deep dive into various famous figures such as Yoko Ono and Tonya Harding, listeners are bound to learn something new every episode. As a recognition, you can: Engagement with podcast audiences is more time consuming but is extremely important for every successful online business. First things first. Podcast monetization. I was curious if any of the top Patreon podcast accounts have commonalities of any kind, so using Graphtreon I charted out the top 15 and found some common threads. This is the information that will be provided . Have just a few tiers with a clear difference in value for different types of contributors and people who are looking for a vastly different experience (like previously mentioned executive producer tier). In this way, your avid fans can become the real-life patrons of your art. This indicates to me that fans of those shows like the show so much that they want more of it, and by giving those fans a paid options to get more is absolutely working for these podcasts. But that tier is all sold out for now. Of course, your earning grows with the number of patrons, and this number will depend on how good is your Podcast Patreon Strategy. TL;DR Podbean is the best podcast host for monetization: complete ad management and you keep 100% of your revenue. While the word diet is enough to send shivers down the spine, the Maintenance Phase has made a hugely successful podcast out of the subject. Let your followers know that they can access ad-free content or exclusive Podcasts only on your Patreon page. So it just seems like a much more reasonable number to aim for. 1) The Joe Rogan Experience Estimated Net Worth: $30 million Launched officially on December 24, 2009, The Joe Rogan Experience is a podcast hosted by American comedian and UFC commentator Joe Rogan. Continue with Recommended Cookies. But the 30% commission compares with lower fees on Patreon, which range from 5% to 12% depending on the level of service, plus smaller fees for credit-card processing, transferring earnings to a . There was an error with the validation. Chapo Trap House. They are the host of Flagrant 2 which is a Patreon-related podcast that provides three tiers of accessible content to its subscribers. Patreon provides content creators the tools to earn a recurring income by providing exclusive content, perks and . People like to be appreciated. Rome was not built in a day. Podcasters have come to love Patreon for multiple reasons. So dont lose the money you could anyway receive. Since I have explained the benefits and possibilities that Patreon can offer for your Podcast, let us move forward to the next question. Features to help you grow and manage your podcasts. launch NFTs. Make sure your podcasting website also visibly promotes your campaign. Pat Flynn's Smart Passive Income has two podcasts. How to Offer Value with a Podcast Patreon Strategy. Create a video to introduce yourself and your work, rather than to rely on simple text and pictures. For $5, they get a half-hour of bonus exclusive content every week, and then on Friday, Heather dishes on what she actually thought about her guests. They keep listeners laughing with their quick wit and hilarious takes on daily news from the comfort of their brand new UVO (thats an Unidentified Vibing Object). I hope the article was helpful. And their balance between entertainment and analysis has proved a hit with audiences. If you are a new but dedicated Podcaster who wishes to earn revenue from your Podcast series, Patreon comes to your rescue.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[250,250],'improvepodcast_com-box-4','ezslot_1',105,'0','0'])};__ez_fad_position('div-gpt-ad-improvepodcast_com-box-4-0'); And results you can achieve there can truly be incredible. Brandon Stanton The photographer behind "Humans of New York" has the most patreons in the Writing category by far, with 22,729. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Joining the $5 tier unlocks the podcast, while $10 patrons get access to monthly live-streams. Podcast ad revenue is increasing annually in the US$659 million in projected 2020 revenuean increase of 289.941% from 2016 to 2020. Some people will want more of the same extended versions or unpublished material, A large portion of users wants to listen to ad-free content, Extra episodes if they are part of your offer make sure you will find time to record them, Ads-free content make sure your obligations to sponsors dont conflict with Patreon offer, Interactions with the audience again you need to reserve time for interactions. And chances are theyre keeping that secret close to their chests. This can also include video, so we would suggest you use this and send a personal thank you message. True Crime Obsessed 2. People value when their contribution gets noticed, even if it is very small. For example, if you have a self-help Podcast or do-it-yourself tutorial Podcast, offer one-on-one coaching in return for patronage. Summer of 2021 saw an explosion of NFTs. Embedded content: https://www.youtube.com/watch?v=eii3zIlkRYI&feature=youtu.be, The acapella group Home Free is proof that you dont need instruments to play country music. But there is no minimum requirement of followers to get on the wagon. When YouTube stood between YaBoyRoshi and their community, they took their community to Patreon, From mass-produced to one-of-a-kind: Freehand Profit creates works of art out of sneakers. Get on board the hype train and tune into a wealth of humorous conversation and debate, from Philadelphian comedians Matt McCusker, and Shane Gillis. This ones not for the faint-hearted, with the dark yet juvenile banter confidently throwing social norms out the window. Embedded content: https://www.youtube.com/watch?v=jVyGN6DOWCo&. The only difference is what you want to be called: Auntie, Cool Aunt, or Stepdad Gary. Crime in Sports is a real fan-powered success story. You are not a charity; you are a working artist. Your patrons are ensuring that you can devote more time to your work, without worrying about your finances. Also, it does away the need to approach companies or advertisers. Rhett & Link - $30 million. Step 2: Ensure that your audio input is as high-quality as possible. For $50, patrons can get shoutouts at the end of every episode and are regarded as the lords and heroes of Bahumia. Top earners Tweet a lot! Podcast: The Joe Rogan Experience 2019 earnings: $30 million 2. By saying anything and everything thats on their minds, Chapo Trap House gives listeners a space to push the boundaries of political commentary sans judgment. One host tells the story while the other chimes in with the questions listeners are itching to ask. How to integrate Podcast Patreon Strategy into your earnings plan? Your email address will not be published. That is to pursue your Podcasting passion without financial distress. Miniscule ($15) patrons get directors cut videos, discounts, and access to pilot formats and new podcasts. What you are offering on Patreon should be overhead to your existing work. Jake Paul - $45 million. The podcasts are no where near as popular as Joe Rogan's but the average fan listens to more episodes. And naturally, make an attractive podcast episode about why you have launched your Patreon campaign. Thanks anyway. Can wasp venom act as medicine? Extended length episodes or behind the scenes episodes of a Podcast is also a great option for Podcasters with some visibility. For $5 a month, patrons obtain the artists library of 300+ art-instructional videos. 9 Powerful Benefits of a Podcast. Here are just a few examples of top earners who are killing it and making over $200,000 a year on Patreon 15. Here are some ways people question themselves on whether they should start or Patreon allows her to have a deeper engagement with her followers while making money online. Here on Patreon, were lucky to have the best of the best creating podcasts about everything from Canadian politics to fantasy football. What they offer patrons: Morbids patrons get a buffet of benefits at every level ($3-$50), including private Patreon Facebook Group access, additional episodes, livestreams, shoutouts, merch discounts, Discord benefits, bonus episodes, live show tickets, direct email access to the Alaina and Ash, and so much more. And for $20, patrons get the works everything from the first two tiers plus a special monthly Headlines episode, the ability to vote on episodes, and more. They also get VIP access to live shows and an exclusive monthly AMA post. 1. That means the average subscriber to Cum Town listens to 50 episodes, holy cow! If you join Patreon, your fans can pay per month or episode for your Podcast. Ranked list of the most popular Patreon creators by patron count. If we scroll down the list further we'll see shows like this: Now sure each of these shows have multiple people working on them so $3k/mo won't cut it for 2+ people, but you get the idea. If the entry offer is low enough, people will have no problem subscribing. If getting creeped out is your jam, then you most likely already listen to The Last Podcast on the Left. So always aim small on your target audience and seek to satisfy them as much as possible. Copyright Podcasting Ltd 2022 All rights reserved, Oops, something went wrong. Rogan and comedian Brian Redban initially co-hosted it until Redban was replaced by Jamie Vernon in 2013. Karen Kilgariff and Georgia Hardstark - $15 million Podcasters Karen Kilgariff and Georgia Hardstark are behind the true crime empire that is My Favourite Murder. While Patreon essentially removes the entry barrier for monetizing your content, how much you end up making on the platform is proportional to how many people find your Podcasts Patreon campaign worth subscribing to.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'improvepodcast_com-large-mobile-banner-2','ezslot_8',126,'0','0'])};__ez_fad_position('div-gpt-ad-improvepodcast_com-large-mobile-banner-2-0'); How would you justify the price tag in a virtual world where there is plenty of free content on every other topic? And in my opinion And more than 40,000 people are paying for Substack newsletters today. Patrons: 42,565 Earnings: $222,018 1. On Aug 30th 2021 my podcast, Darknet Diaries, was featured on, The NY Times the Daily (493 episodes): 7.9, Stuff You Should Know (1195 episodes): 7.5. The sum of earnings from creators who disclose their data is $1,830,689. not. Its just collective storytelling with some dice rolling, youll pick it up fast, Murph says in the intro episode. Best Yoga Podcasts: Listen & Learn New Poses Sour Shoe's Greatest Moments on The Howard Stern Show Listen to: Top 15 Funniest Barack Obama Quotes 9 Game Design Podcasts Every Game Designer Needs to Hear 7 Podcast Episodes About The Golden State Killer That Will Keep You Up at Night David Parker Ray & Shocking Audio of the Toy Box Killer You . Make people stop and take note of your introduction. If you have set a visible goal on the platform, what you have promised must be delivered. What they offer patrons: At the $2 tier, her patrons receive Heathers endless gratitude and adoration. While they both unlock Discord access, $10 patrons receive a one-of-a-kind thank-you card in the mail. And the formula clearly works, as the show has been a hit with listeners since its creation back in 2018. Her art tutorials make it possible to learn a wide variety of artistic mediums, from watercolors to colored pencils. Karen Kilgariff & Georgia Hardstark (15 million US Dollars) 3. They also run a podcast network together, The Morbid Network, where people can find other shows in the spooky and strange realm. We wont go into all of them, but some high points include their $3 tier, which gives patrons access to the bands MP3s. Earn money from loyal listeners, accept donations for your podcast. 7.1% of podcasts get 5,000 downloads per episode 2% of podcasts get 20,000 downloads per episode 1% of poddcasts get 37,000 downloads per episode Now these numbers are important because to podcast advertisers, it's a numbers game. I didn't have time to check these shows' Instagram and Facebook pages out, but it doesn't matter, they're killing it on Twitter so it's obvious that podcasters should be using it. By Earnings, By Growth, Creating podcasts of the non-garbage variety, The ONLY Anti-Pedophile Podcast fighting the Sicko Elite, Creating a podcast about engineering disasters and systemic fail. Patrons looking to connect with Scharpling can subscribe to the $10 tier, where they can ask him questions in a monthly, on-air AMA. According To Heather McDonald of Juicy Scoop Podcast, she would rather have 300 patrons on Patreons than 3 million Instagram followers. Which is consistent with most top earning podcast Patreons. Whether the hosts are hashing it out amongst themselves or bringing in guests like Killer Mike or Michael Moore, the podcast is a safe space for liberals to debate important issues. In this D&D play podcast, the story takes place in a world that has already been saved. The consent submitted will only be used for data processing originating from this website. Most journalists are trying to keep up with the 24-hour news cycle, but Mike and Sarah are interested in the past. Improve Podcast is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. And this does not include hidden profits, so the estimates for True Crime Obsessed and Sword and Scale are not included in this number. Buzzsprout's free podcast hosting plan provides the most features compared to every other host on this list. This indicates each of these shows have been at it a while. Podbean plans with monetization options start at $14/month (or $108/year). Unfortunately, Graphtreon doesnt allow to, either, add estimated earnings to the total or subtract creators who hide their earnings. That is an example of well planned and executed Podcast Patreon Strategy that clearly brings expected results. In 2012, Hank Green started the YouTube channel, SciShow, with a simple premise: to make science videos that are fun and engaging. Of course, you cannot completely do away with free podcasting. Patrons of the $4 tier enjoy a weekly Q&A with the hosts, while patrons of the $7 tier get a Whiskey Tribe lapel pin. The duo are also the founders of the Austin-based distillery, The Crowded Barrel Whiskey Company, which is why they can answer boozy questions with ease, like, does whiskey always get better with age, and is a $1,000 bottle better than one that costs $10? Each episode has at least one question that comes from Patreon. This show and its success are obviously exceptional, and breaking the $100,000 barrier is very challenging. DankPods 8. In 2020, Playbill announced that the podcast would be the first one to hit Broadway, which is a perfect fit for the two hosts who describe themselves as theater kids at heart. Know what can appeal to your followers so that they opt for a paid subscription of your Podcast. Cody and Noel won a Shorty award back in 2019 for best podcast and they were named an honoree at the Webby's two years in a row. This may sound extraordinarily big for some people, but this number is much more within reach than the million+ subscribers top shows are getting. All previous rewards. How to provide value to your subscribers on Patreons? Lets look at the data.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'improvepodcast_com-large-mobile-banner-1','ezslot_7',124,'0','0'])};__ez_fad_position('div-gpt-ad-improvepodcast_com-large-mobile-banner-1-0'); Patreon is not interested in publishing the exact numbers of creators. Whiskey Tribess membership has a nice mix of digital and physical rewards. Looking only at podcasts category, we have 9,673 creators with at least 1 paying patron. COVID-19 postponed their plans but in true the-show-must-go-on spirit, Gillian and Patrick hosted a virtual live show in May 2021. Use this knowledge to guide your content and help you gain loyal listeners. Now the trio releases weekly episodes with co-host Amber ALee Frost and producer Chris Wade. Embedded content: https://www.youtube.com/watch?v=A3dCBdXwU40&feature=youtu.be. Created in 2020, the show is hosted by Aubrey Gordon and Michael Hobbes. Plenty of laughs, thats for sure. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Most recently, Heather released her Amazon stand-up special, aptly named Juicy Scoop.. Top 3 Podcasters: 1) The Joe Rogan Experience ($30 million) Hosted by: Joe Rogan Joe Rogan is a household name, especially if you have ever watched the game show Fear Factor. Patreon changed its business model, so it is no longer a simple marketplace and intermediary between creators and consumers.